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How Luxury Brands Are Using Instagram
A picture is worth a thousand words, but what’s the value of an Instagram picture to a luxury brand? Instagram’s phenomenal success means it’s easy to forget that it only launched in 2010, yet despite...
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Prada Release iPad App // Luxury Brands On Facebook // Emergence Of The Male...
This week we talk about Prada’s iPad app release “Il Palazzo”, whether fans of luxury brands’ Facebook pages are active social network users, and the rise of the male fashionista. Luxury Daily As part...
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Net-A-Porter To Start Print Issue // Luxury Retailers In Brazil // Christian...
This week we talk about online retailer Net-A-Porter’s plans on opening printed magazine, luxury retailers targeting Brazil after boom in sales, and Christian Louboutin opening a new men’s only store...
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The Race Is On: Becoming The UK’s First Widely-Known Indian Luxury Brand
The rewards to be reaped for luxury brands that make a success of their presence in emerging markets has been well established, but as TFOL recently reported there is a nascent, but no less...
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Luxury Brands And The Evolution Of Branded Video – 5 Creative Approaches
Vine’s instant success and Instagram’s hurried response by way of Instagram Video should serve as proof if it were needed how much we enjoy ‘bite-sized’ content. However, at the other end of the scale,...
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Are Online Retailers Missing Out On Opportunities To Attract Male Shoppers?
A new report into the UK’s biggest fashion spenders has highlighted a window of opportunity for brands looking to attract male consumers online. The inaugural StrawPoll released by luxury media agency...
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